Fresha Becomes First Beauty Marketplace to Launch Bookings on ChatGPT & Claude

Fresha, the world’s leading AI-powered booking platform for beauty and wellness, announced native integrations with ChatGPT and Claude. 

With this, Fresha becomes the first-ever beauty and wellness marketplace to launch across the world’s leading AI assistants and LLMs. 

Whether someone is looking for a last-minute haircut nearby, a massage after work, or a facial within their budget, they can now ask in natural language and receive personalized appointment recommendations powered by Fresha’s live marketplace before completing their booking through Fresha.

William Zeqiri, Founder and CEO of Fresha, said:

“Artificial intelligence is fundamentally changing how people discover businesses online. Consumers are increasingly turning to AI assistants to help them make everyday decisions, and booking beauty and wellness appointments are a natural extension of that behavior. By becoming the first beauty and wellness marketplace to integrate natively with ChatGPT and Claude, we’re making it easier than ever for clients to find and book appointments while creating an entirely new acquisition channel for our partners. It’s another step towards making self-care more accessible through the technology people already use every day.”

Powered by Fresha’s marketplace inventory, ChatGPT and Claude can now surface highly personalized appointment recommendations based on live availability, pricing, reviews, services and location, allowing clients to describe what they’re looking for before completing their booking through Fresha. 

By extending its marketplace into AI-powered discovery alongside its already existing integrations with Amazon Alexa and Gemini, Fresha is giving partners yet another opportunity to be found by clients actively searching for their next appointment.

Marcin Dąbrowski, Deputy Chief Product Officer at Fresha, added: 

“This launch is about much more than connecting Fresha to AI assistants. We’ve built a secure, scalable foundation using open standards that allows conversational AI to interact with live marketplace availability while keeping booking, payments and personal information within Fresha’s trusted platform. It’s the beginning stage of a much broader vision that will see AI assistants become increasingly capable of helping clients manage every aspect of their beauty and wellness journey.”

Powered by Fresha’s public Model Context Protocol (MCP) server, the integrations provide ChatGPT and Claude with secure, real-time access to appointment availability across salons, barbershops, spas, medspas and wellness businesses without exposing personal information, payment details or account credentials. 

Once an appointment has been selected, users are seamlessly transferred into Fresha’s existing booking flow to confirm their details and complete payment, ensuring every booking benefits from the platform’s trusted checkout experience while maintaining the highest standards of security and privacy.

This launch represents another milestone in Fresha’s long-term AI strategy, reflecting the company’s continued investment in technologies that help beauty and wellness businesses stay ahead of changing consumer behavior.